Change of cellar door operation trading name

Requirements when applying to change the name of an existing Cellar Door Operation operated under an Extended Trading Permit by the holder(s) of a Producer’s licence.

When an application is required

When the holder(s) of a Producer’s licence who operate a cellar door operation under an Extended Trading Permit wishes to change the current approved trading name of the cellar door operation, an application must be lodged to request the approval of the licensing authority prior to the name being changed. This application is not used for situations where the licensee wishes to change their trading name in respect of their liquor licensed premises.

Lodging the application

Applicants must lodge completed applications to the department. An application should be made using the forms provided below.

Department staff will be available between 8.30 am and 4.00 pm to assess your application to ensure that it meets the legislative requirements prior to lodgement.

Application fees

An application is not considered lodged until the fee has been received. An invoice for payment will be issued on receipt of your emailed or posted form and can either be paid through the licensee's online portal account, by posting a cheque made payable to the Department of Local Government, Sport and Cultural Industries or a BPOINT payment link can be emailed on request. Application fees are not subject to GST.

Applications will not be progressed until the fee is received. Generally the application fee is not refundable, even if the application is refused or withdrawn.


Change of name
Fee description Fee (no GST applicable)
Licensed premises$82


Lodgement (minimum requirements)


Submitting your application

Ensure all required documentation is attached to your application.

In person

Department of Local Government, Sport and Cultural Industries

Level 2, Gordon Stephenson House, 140 William Street Perth WA 6000

By email

Ensure all documentation is attached to your email.

By post

Department of Local Government, Sport and Cultural Industries

PO Box 8349
Perth Business Centre
WA 6849


This information is designed to provide authoritative information in regard to the subject matter covered, and with the understanding that the Director of Liquor Licensing is not passing legal opinion or interpretation or other professional advice. The information is provided on the understanding that all persons undertake responsibility for assessing the relevance and accuracy of its contents.

Page reviewed 22 April 2021